Univision’s La Banda premieres to more than 4 million viewers

Univision Communications Inc. (UCI) announced that 4.2 million Total Viewers 2+ tuned in to all or part of the two-hour broadcast premiere of La Banda, the music-based reality competition show developed by UCI, Simon Cowell’s SYCO Entertainment and Haim Saban’s Saban Brands and co-produced with FremantleMedia Latin America.La Banda aired on Sunday, September 13th from 8pm ET to 10pm ET on the Univision Network and averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 522,000 young Adults 18-34. On a competitive night, the premiere airing of La Banda, positioned Univision as the No. 4 broadcast network, outperforming FOX, in the time period among Total Viewers 2+, Adults 18-49 and young Adults 18-34. The telecast consistently increased its audience every half hour during its entire two-hour broadcast with strong double-digit audience growth in the last half hour compared to the first half hour among Total Viewers 2+ (+28%), Adults 18-49 (+32%) and young Adults 18-34 (+47%). Source: Nielsen, NPM, Sunday (09/13/2015) 7-11pm.